Branding for the Trades With Dan Antonelli
Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, a branding agency in New Jersey for home services companies. They do everything from naming, tag lines, truck wrap design, brochures, collateral, billboards, uniforms, and some web design.
Dan oversees all aspects of brand design and development for KickCharge clients. He relishes helping small businesses crush competition with disruptive brands integrated on wraps. He is a wizard when it comes to creative branding and is also the author of a book on the subject: Building a Big Small Business Brand.
In this episode, Ryan and Dan discuss people's big misconceptions about branding their home services businesses, its impact, and the mistakes to avoid when branding your business.
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