Nurturing Lifetime Customers With Bradley Scruggs, Chief Marketing Officer at ZyraTalk
Bradley Scruggs is one of the Founders and the Chief Marketing Officer at ZyraTalk, a conversational marketing platform that helps local businesses win and retain customers. They guide companies through the process of improving their customers' experience and increasing online leads by opening up additional communication channels.
Bradley has created various playbooks to assist ZyraTalk's customers in automating the entire customer relationship through automated chat, automated reputation management, and the automated post-sale relationship.
He is also the CMO and Co-founder of Great Pros, a platform that allows homeowners to connect with reliable home service professionals.
In this episode, Ryan and Bradley discuss how essential it is to understand the lifetime value of your customer. And if you were to think about this one thing differently, it would make a massive impact on your bottom line.
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