Heather Ripley is the Founder and CEO of Ripley PR, a global public relations agency specializing in the skilled trades. Ripley PR was named by Forbes as one of America’s Best PR Agencies in 2021 and recognized by Entrepreneur Magazine as a Top Franchise PR Agency for four years in a row.
Heather is proficient in sales, business accounting, strategic marketing, public relations, and social media planning and execution. She is passionate about helping business owners in the skilled trades embrace the power of public relations to grow. Throughout her career, she’s advised hundreds of contractors on how to boost their visibility and reputation effectively.
She’s the author of Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business, a book written specifically for professionals in the home service industry.
In this episode, Ryan and Heather discuss how to earn media attention and use it as a springboard to grow your business. They also talk about how PR is not the same as advertising or marketing and discuss why you need it now.
As an HVAC or plumbing pro, there's nothing more deflating than sitting around waiting for the phone to ring. You know you need great marketing to change that, but the problem is you're not a marketing expert — you're an HVAC or plumbing pro.
At DP Marketing.Services, we formulate marketing plans for HVAC and plumbing contractors so they can produce quality leads and generate higher profits.
We are a home services, HVAC, and plumber marketing company. We create a plan so our clients can dominate the internet, get more calls, and maximize profits. Our proven process helps clients produce as much as 8x the revenue they previously had.
What’s our process?
Step 1: We evaluate your current marketing strategy and how we can improve upon it.
Step 2: You get a free digital assessment.
Step 3: We implement your customized strategy, including services such as website design, SEO, social media, ads, reporting, etc.
Your marketing should be making you money. Check out our FREE resources and schedule a call with DP Marketing.Services or contact our CEO, Ryan, directly at ryan@dpmarketing.services.
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