Blog Layout

  • Caleb Guilliams

    Ep #49- Caleb Guilliams

    Shelby Nichols • July 5, 2022
    Button

Financial X-Ray for Your Home Services Business With Caleb Guilliams

Caleb Guilliams is the Founder and CEO of BetterWealth, a company that shows people how to take control of their money and turn it into unprecedented wealth. Caleb began his journey into wealth creation at an early age by reading every financial book he could get his hands on. He was fascinated with the idea of ordinary people being able to achieve extraordinary wealth. 


Fast forward to his college days. Caleb took over the investment department of a bank by the age of 19, where he saw firsthand how 98% of Americans were financially failing despite "professional" financial advising. He traveled across the country for over two years to learn from the most successful financial minds. 


Leaving his prestigious position at the bank, Caleb founded BetterWealth, authored the best-selling book The AND Asset, became the Host of the BetterWealth Podcast, and speaks to thousands worldwide. He is quickly becoming the new face of finance.


In this episode, Ryan and Caleb discuss how to understand the financial position of your business, how your tax spend is being leveraged, and how much money you can save. Caleb has also given our listeners the fantastic opportunity to access the BetterWealth X-ray, a process to see exactly where you are at financially.

Caleb Guilliams

Sponsor for this episode...


As an HVAC or plumbing pro, there's nothing more deflating than sitting around waiting for the phone to ring. You know you need great marketing to change that, but the problem is you're not a marketing expert — you're an HVAC or plumbing pro.


At DP Marketing.Services, we formulate marketing plans for HVAC and plumbing contractors so they can produce quality leads and generate higher profits. 


We are a home services, HVAC, and plumber marketing company. We create a plan so our clients can dominate the internet, get more calls, and maximize profits. Our proven process helps clients produce as much as 8x the revenue they previously had.


What’s our process?


Step 1: We evaluate your current marketing strategy and how we can improve upon it.

Step 2: You get a free digital assessment.

Step 3: We implement your customized strategy, including services such as website design, SEO, social media, ads, reporting, etc.   


Your marketing should be making you money. Check out our FREE resources and schedule a call with DP Marketing.Services or contact our CEO, Ryan, directly at ryan@dpmarketing.services

Explore Recent Episodes

Episodes

Michael Katz
By Ryan Redding April 1, 2025
Michael Katz is the Co-founder of Trio Heating & Air, which he started with his brother in 2021. After moving to the US from Israel in 2015, he grew the company to $10 million by focusing on continuous learning and recruiting. In today’s episode, Ryan and Michael chat about doubling the size of your business.
Lynn Wise
By Ryan Redding March 25, 2025
Lynn Wise is the Founder and CEO of Contractor In Charge, which offers a decentralized and scalable answering and bookkeeping system for home service contractors. With over 20 years of experience in corporate sales and management, she holds certifications as a Profit First Professional and QuickBooks Pro Advisor. Lynn has owned multiple small businesses, including a plumbing and heating repair and remodeling company, and is the author of Build It, Grow It, Sell It! In this episode, Ryan and Lynn discuss how to transform your business from profitable to valuable.
David Katz
By Ryan Redding March 18, 2025
David Katz is the Co-founder and CEO of TRIO Heating & Air, which scaled from 0-$10 million in revenue in two years. The company was chosen as a national company of the year in 2023 by Carrier and Bryant. Service Titan’s founder highlighted TRIO as a success story of the year in a 2023 Pantheon Keynote speech.  In today’s episode, Ryan and David discuss three strategies for buying back your time.
Nancy O’Hare-Zika , Megan Bedford
By Ryan Redding March 11, 2025
Nancy O’Hare-Zika is the Co-owner of Home Service Marketing Hub, a marketing platform for home service businesses. She is also the Owner of Yellow Dog Creative, a full-service creative agency for home service companies. As a dynamic speaker, Nancy gives engaging keynote presentations on marketing for the trades.  Megan Bedford is a seasoned marketing expert and the Co-owner of Home Service Marketing Hub. With over two decades of experience in the home service industry, she owned an agency, Driven Local, and served as a fractional CMO for HVAC, plumbing, and electrical companies across North America. Megan has also founded an organization encouraging young professionals to pursue careers in the trades. In today’s episode, Nancy, Megan, and Ryan share strategies for home service businesses to level-up their marketing.
Cory Huffman
By Ryan Redding March 4, 2025
Cory Huffman is the Owner and Operator of ColdFactor Heating & Air Services LLC, which provides HVAC installation, repair, service, and maintenance. As a second generation HVAC owner, he began as a marketing and sales director in corporate America before founding an HVAC company 14 years ago.  In this week’s episode, Ryan and Cory discuss what Cory learned from working with his dad and the upcoming changes in the HVAC space.
Roland Ligtenberg
By Ryan Redding February 25, 2025
Roland Ligtenberg is the Co-founder and SVP of Growth and Innovation at Housecall Pro, a mobile operating system for home service businesses. He specializes in identifying scalable growth channels and creating product growth loops. As a serial entrepreneur, Roland was a Founding Member of Qualcomm Labs and built businesses in various industries, including scuba-diving, consulting, poker, and residential painting.  In this episode, Ryan and Roland discuss key considerations for selecting software for your home service business.
Stephen Biggs
By Ryan Redding February 18, 2025
Stephen Biggs is the President of Doc Dancer Plumbing, Heating, AC, & Generators, a locally owned business with over 75 years of experience. He grew up in the industry working with his father. After spending three years in the US Army, Stephen returned to the industry and has spent 34 years working in manufacturing, wholesale, and contracting.  In this week’s episode, Ryan and Stephen discuss unique approaches to craftsmanship and customer service.
Austin Debalski
By Ryan Redding February 11, 2025
Austin Debalski is the President of Debalski Heating & Cooling, a residential, commercial, and industrial HVAC company. He began as a technician in the HVAC industry 12 years ago before transitioning to entrepreneurship.  In today’s episode, Ryan and Austin talk about Austin’s transition from bible school to HVAC entrepreneurship.
Renee Lucas
By Ryan Redding February 4, 2025
Renee Lucas is the Co-owner of LCS Heating & Cooling, which provides residential and commercial services in Indianapolis and the surrounding areas. The team at LCS has earned a Top 10 Customer Service award. Renee also received the 2023 Woman of the Year award and the Vanguard Award for premier coaching.  In this week’s episode, Ryan and Renee discuss the three areas stagnant business owners should focus on.
Larry Kohn
By Ryan Redding January 28, 2025
Larry Kohn is the Owner and Operator of Olympian Plumbing, a full-service plumbing company in Chicago. He spent the first eight years of his career as an apprentice and foreman before bidding on commercial plumbing projects, from planning and specifications to designing and building budgets.  In this week’s episode, Ryan and Larry discuss Larry’s business lessons, including the importance of branding, making mistakes, and celebrating wins.
Show More
Share by: