Marketing Your Business During a Recession With Sarah Ghirardo and Matt Tyner
Sarah Ghirardo is a Senior Marketing Operations Manager at Service Titan and Matt Tyner is the Vice President of Brand Experience at MAX Service Group. She's been in the trades for about 7+ years, cutting her teeth in the industry as a director of marketing. She now helps manage Lady Titans, a free woman in the trades organization group.
Matt has been in the trades for over 14 years and has been on the distribution, e-commerce, and contractor sides of the industry.
In this episode, Ryan, Sarah, and Matt discuss the marketing mistakes companies in the trades make during a recession, why you need to maintain a top-of-mind awareness during uncertainty, customer acquisition and lead generation tactics, and more.
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